The Wizarding World of Harry Potter
ORLANDO, Fla (May 31, 2007) - Warner Bros. Entertainment Inc. and Universal Orlando Resort are partnering to create the world’s first fully immersive Harry Potter themed environment based on the bestselling books by J.K. Rowling and blockbuster feature films from Warner Bros. Envisioned as a “theme park within a theme park” and titled “The Wizarding World of Harry Potter,” the new environment will become part of the experience within Universal’s Islands of Adventure theme park at the Universal Orlando Resort.
Expected to open in late 2009, the new environment will feature immersive rides and interactive attractions, as well as experiential shops and restaurants that will enable guests to sample fare from the wizarding world’s best known establishments. Also debuting will be a state-of-the-art attraction that will bring the magic, characters and stories of Harry Potter to life in an exciting way that guests have never before experienced.